Uber doing their own mapping

Home / News | posted on 02 08 2016

In an unexpected move, Uber have announced that they will be undertaking their own digital mapping. The company is currently using Google maps, but wish to enhance details which will be of use to drivers and users.

Uber's Brian McClendon (former head of maps at Google) said, "Behind every successful Uber ride is a technology many of us take for granted: maps. Mobile maps and GPS allow us to match you with the closest available driver, navigate the fastest path to your destination, and give you an accurate ETA. Accurate maps are at the heart of our service and the backbone of our business."

This raises interesting questions regarding a highway specific mapping network, and the possible additional uses it may have in ITS.

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Uber doing their own mapping