Billboard Ads Change with the Speed of Traffic

Home / News | posted on 04 08 2016

Wired report that data sourced from Inrix is being used to optimise displays on digital billboards, in order to change content dependent upon the current level of congestion on adjacent roads.

"For five weeks this summer, eight digital billboards along highways in Toronto and Montreal tailored messages to suit how fast people were moving."

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Billboard Ads Change with the Speed of Traffic